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Category: Pinterest

Max’s Social Marketing Advent Calendar – Reflection

December 29: Love Google.

You may think it’s an evil empire, but in reality they’re changing the world for the better. Check out this blog post to see more reasons to love Uncle Googs.

December 30: Go stead with Pinterest.

Make sure you’ve converted your business Pinterest to an official page. Why wouldn’t you? Unless you have no access to your company’s website.  (guilty)

December 31. Reflect.

How was your year in social? What were your ups and downs.  Wins? Document the shit out of them and hand them to your boss man/boss lady and their boss too.  Make sure everyone knows how awesome you really are. Good luck and happy new year.


Max’s Social Marketing Advent Calendar – Celebrate Connection

December 23: Connect every day.

Connect with new people every day/every week/every month with people on LinkedIn.

December 24: Subscribe.

You love YouTube.  Admit it.  Go ahead and subscribe to their channel.  Its amazing how many will reciprocate.

December 25: Celebrate!

Get yo’ ass off this machine and go celebrate with your family/friends/bottle of Malbec.

December 26: Follow that company.

Follow companies similar to yours or where you want to be.

December 27:  Be timely.

Dont schedule old news when theres new news.  Or take it off the schedule if it becomes old!

December 28: Cover your ass.

See my blog on covering your assets. It’s a good read.


Max’s Social Marketing Advent Calendar – Goal Oriented

December 16: If it ain’t on Google, it don’t exists.

Your welcome for the grammar lesson! Make sure your business/organization/you are on the Googles. If you have a business or organization, make sure you claim the location are your own.  You don’t want someone else posting about how awesome you are without your control, right? errr.

December 17: Claim all ‘dat social.

Even if you have no intention of using Snapchat for social promotion, grab you/your org’s username.

December 18: Measure.

For the love of all that is holy, if you’re not on Google Analytics, get on it. I’ve heard people tell me that their hosting provider provides numbers.  Just use GA. You’ll thank me later.

December 19: Aggregate like a b.

You don’t need to figure out new content for everything you do.  Create one kick ass piece of content and then use it to create 10-20 different social posts.

December 20: Get yo’ goals.

Figure out your goals for next year.  Make them measurable and make them kick ass.

December 21: Where the people are.

Make sure you’re where your customers are.  If your target audience is 14 year olds, LinkedIn isn’t the network for you.  Get where your people are.

December 22: Write.

Write a new blog post each week at the minimum and then share it through all your channels.

Max’s Social Marketing Advent Calendar – We’re all a-Twitter

December 9: Make the birdie happy.

Create sharable content if you want to be retweeted. My rule is 110 characters or less for optimization.  This gives room for either a short comment or a quoted retweet.

December 10: Just ask.

If you want people to retweet, just ask for it. Duh.

December 11: Give credit.

Don’t pretend like you curated a bunch of content when you didn’t. Call out the author or original tweeter.  This is easier said than done and I’m guilty often.

December 12: TBFFL.

What the hell is TBFFL? Twitter Best Friends for Life. Make friends on Twitter. Interact and respond to tweets regularly and it’s amazing the types of relationships you can create in the Twittersphere.  I got my first big kid job from it.

December 13: Get interested.

Unless you’re fortunate enough to have 30k followers within your first 10 minutes of tweeting, get to know your followers by checking out their blogs.  A little ego boosting goes a long way.

December 14: Give thanks.

Thank new followers publicly.  Only if you actually like they’re following you.

December 15: 140 characters? Wtf.

Instead of a limit, think of it as a challenge.  It’s called a microblog for a reason.


Max’s Social Marketing Advent Calendar – Just Be

December 1: Be a good member of the community.

Promote others content even more than you promote your own.  #GoldenRule.  By linking and lifting others up, you not only build your own credibility but expand your network.

December 2: Be shareable.

Be creative, funny, polarizing, whatever word you want to insert.  Share content that people want to share themselves. Funny and cats always win though.

December 3: Don’t spam.

How often do you post? Post every day, week, couple weeks, just be consistent and put out good solid content.

December 4: You do email marketing? Super!

But don’t just send out your own content.  You and your company may be awesome, but chances are they aren’t the end all be all of your industry.  Lift up others and you’ll be lifted too.

December 5: One more thing on email.

Send out educational/informational/fun pieces in addition to your promotions.  As soon as people think your email is strictly to sell, they won’t open anymore.  That last one is based on nothing but my own habits.

December 6: Quality vesus quantity.

If you don’t have enough quality things to say to keep your social feeds full, well you must be pretty uninteresting.  Sorry bout it.

December 7: 20+ Times per day.

That’s a lot of freikin’ tweets, but is commonly said to be an optimal amount of tweets. Instead use my favorite rule 1-2-3.  1 Unique Tweet, 2 Call-Outs (thank you, recent visits, etc.) and 3 Retweets. Easy peasy. And if you’re starting out, maybe do 6 tweets for the week. I try to use this per day.

December 8: It’s good to be popular.

I just discovered this one, but if you/your organization are flexible enough to base content on what’s hot right now, check out Google’s Hot Search:

Pinterest for Spying on your Competition!

Maybe the title was more aggressive than really necessary, but it got you in here didn’t it? While I could be blogging up a storm about the new Pinterest for Business, I really don’t know much about it – but did you see the new private boards feature at the bottom of your Pinterest profile?

The argument has already been thrown out there – but isn’t’ that the entire point of Pinterest is to show people what you like? Personally, I don’t think so. You pin the items you want to be able to track down later.  However, this changes a lot when you start to talk about brands. Brands are using Pinterest to share information from their blog and other resources, so why would you want to hide those things from the public? You wouldn’t.  But what if your competition has a really great pin and you want to save it to show to your team or higher-ups? Hello private boards!
Ok so besides spying, what else can you use these for?

1. Pre-Launch Board

If you have a large scale integrated campaign, you can be curating content on Pinterest before its visible to the public. This way you’re also not annoying your followers with an onslaught of new pins when the campaign launches.

2. Team collaboration

These boards allow a secure space for not only keeping tabs on your competition, but visual brainstorming among as many departments in your company as you’d like.

3. Event Experience

Don’t really trust your interns enough to plan an entire event by themselves? Well give them a little big of free reign to assemble a private board of products, food, etc.
What are you doing to utilize private boards? Hopefully it’s work appropriate!

Imagery’s new playground – Social Media

Social media is a complicated thing to try to explain to someone who 1) isn’t of my generation 2) has a low digital acumen or 3) still thinks this whole electronic mail/Internet thing is a fad. So how then do we boil social media down to its most simple form?

I like to think of social networking as reinventing the way we interact with people. So rather than meeting someone in a coffee shop, you might shoot them an email. Instead of a phone call, you shoot them a text. But these san-serif communications leave something to be desired: personal connection. Seeing someone’s face or being given visual cues is a huge part of interpersonal communication. Because of this we need to change the way we develop content in social media – bring in the imagery!

Whether it’s a photo, a piece of clip art or a scanned doodle, interesting visuals that pertain to the message you’re trying to convey to your audience make a huge difference in the amount of traffic and interaction individual posts drive. Facebook timelines, Pinterest and Instagram have now made it impossible to keep shying awayfrom developing an image strategy for your hospital. In fact, after implementing our imagery strategy two months ago, fan engagement with posts has increased by 120 percent.

Now don’t think you have to bring in a team of graphic designers to be by your side day in and day out. Because of the spontaneity of social, I recommend you work with your creative team and develop a set of templates that are easy to edit you can use for a variety of posts and situations. Don’t forget to make that imagery do double or even triple duty by posting to FacebookPinterest and Instagram (feel free to include Twitter too … oh yeah,Google+ loves imagery too!).

A couple simple takeaways:
1. Make your imagery relevant to your content.
2. Optimize the metadata to make sure the search crawlers give your image some love.
3. Choose imagery you would want to share. If you wouldn’t share it with your friends, why would your audience like it?

Something as simple as a photo with a quote or a visualization of a common stat breathe new life into the post and hopefully reenergize your social community.

Who do you think does imagery really well? Oreo, Redbull, Starbucks? I’d love to hear from you on Twitter@SanfordMax

See you on Pinterest!

Pinterest: The Church Basement on the Internet

Is Pinterest really more than a place for middle aged women to pin recipes and 20 something girls to pin their dream weddings? Yes! Today, Pinterest is the fastest growing social network out there and it’s potential for healthcare is unlimited!

Social friends of mine tend to challenge the ‘social’ aspect of the platform and I couldn’t disagree more.  Pinterest is one of the truly social platforms out there.  People are sharing diet advice, recipes, craft ideas and so much more – It’s basically the Lutheran church basement of the internet.

Ok – you can share recipes, but how can I relate that back to my hospital social strategy? The platform is a visual goldmine.  As a virtual pinboard, the platform aligns perfectly in our shift to visually heavy content strategies. (If you’re still posting links and lengthily medical articles, we need to talk – call me). You’re already spending time and resources creating those visual elements for Facebook and Google+, so why not make them do double duty. Pinterest fits into a social strategy perfectly when a brand has visually interesting content.

This graphic did double duty as a part of our social 'Champion Life' campaign as well as being a perfect pin. Boards can include healthy living, getting fit, eating healthier and even push back to the resources your brand already has out there. As Pinterest generates more referral traffic back to your website than YouTube, Reddit, Google+ and LinkedIn combined, there’s a great opportunity to breathe new life into those resources that are gathering dust in your online health library.

Because Pinterest was not intended for marketing, the platform still has an organic, natural feel giving your brand the potential to develop a personality. This personality gives your brand more credibility and can help drive users to your other social platforms.

Will Pinterest be a fad that goes away as quickly as it’s became a daily part of our lives? That’s yet to be seen, but the ‘church basement of the internet’ is a visual powerhouse and not showing any signs of slowing. For now though, you’ll still have to head to your nearest church basement for green Jello with Mandarin oranges.