I stumbled across this fantastic infographic yesterday and wanted to share! Enjoy!
Credit goes to Leverage New Age Media out of St. Louis – Great job guys! Check them out here: leveragenewagemedia.com
Maybe the title was more aggressive than really necessary, but it got you in here didn’t it? While I could be blogging up a storm about the new Pinterest for Business, I really don’t know much about it – but did you see the new private boards feature at the bottom of your Pinterest profile?
Social media is a complicated thing to try to explain to someone who 1) isn’t of my generation 2) has a low digital acumen or 3) still thinks this whole electronic mail/Internet thing is a fad. So how then do we boil social media down to its most simple form?
I like to think of social networking as reinventing the way we interact with people. So rather than meeting someone in a coffee shop, you might shoot them an email. Instead of a phone call, you shoot them a text. But these san-serif communications leave something to be desired: personal connection. Seeing someone’s face or being given visual cues is a huge part of interpersonal communication. Because of this we need to change the way we develop content in social media – bring in the imagery!
Whether it’s a photo, a piece of clip art or a scanned doodle, interesting visuals that pertain to the message you’re trying to convey to your audience make a huge difference in the amount of traffic and interaction individual posts drive. Facebook timelines, Pinterest and Instagram have now made it impossible to keep shying awayfrom developing an image strategy for your hospital. In fact, after implementing our imagery strategy two months ago, fan engagement with posts has increased by 120 percent.
Now don’t think you have to bring in a team of graphic designers to be by your side day in and day out. Because of the spontaneity of social, I recommend you work with your creative team and develop a set of templates that are easy to edit you can use for a variety of posts and situations. Don’t forget to make that imagery do double or even triple duty by posting to Facebook, Pinterest and Instagram (feel free to include Twitter too … oh yeah,Google+ loves imagery too!).
A couple simple takeaways:
1. Make your imagery relevant to your content.
2. Optimize the metadata to make sure the search crawlers give your image some love.
3. Choose imagery you would want to share. If you wouldn’t share it with your friends, why would your audience like it?
Something as simple as a photo with a quote or a visualization of a common stat breathe new life into the post and hopefully reenergize your social community.
Who do you think does imagery really well? Oreo, Redbull, Starbucks? I’d love to hear from you on Twitter@SanfordMax
See you on Pinterest!
Is Pinterest really more than a place for middle aged women to pin recipes and 20 something girls to pin their dream weddings? Yes! Today, Pinterest is the fastest growing social network out there and it’s potential for healthcare is unlimited!
Social friends of mine tend to challenge the ‘social’ aspect of the platform and I couldn’t disagree more. Pinterest is one of the truly social platforms out there. People are sharing diet advice, recipes, craft ideas and so much more – It’s basically the Lutheran church basement of the internet.
Ok – you can share recipes, but how can I relate that back to my hospital social strategy? The platform is a visual goldmine. As a virtual pinboard, the platform aligns perfectly in our shift to visually heavy content strategies. (If you’re still posting links and lengthily medical articles, we need to talk – call me). You’re already spending time and resources creating those visual elements for Facebook and Google+, so why not make them do double duty. Pinterest fits into a social strategy perfectly when a brand has visually interesting content.
Boards can include healthy living, getting fit, eating healthier and even push back to the resources your brand already has out there. As Pinterest generates more referral traffic back to your website than YouTube, Reddit, Google+ and LinkedIn combined, there’s a great opportunity to breathe new life into those resources that are gathering dust in your online health library.
Because Pinterest was not intended for marketing, the platform still has an organic, natural feel giving your brand the potential to develop a personality. This personality gives your brand more credibility and can help drive users to your other social platforms.
Will Pinterest be a fad that goes away as quickly as it’s became a daily part of our lives? That’s yet to be seen, but the ‘church basement of the internet’ is a visual powerhouse and not showing any signs of slowing. For now though, you’ll still have to head to your nearest church basement for green Jello with Mandarin oranges.