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Category: Instagram

Have a Whale of an Online Presence

[stag_intro]One of my good friends, who is also now a co-worker at Sanford, started up a company a few years ago dedicated to helping non-profits break through the idea that non-profit online presences can’t be any better than mediocre. She is a brilliant strategist who has big company know how that can fit into a small company budget.  She’s basically amazing. Her company Beluga Social has some fantastic resources that I wanted to share with ya’ll![/stag_intro]

[stag_divider style=”plain”]1. Website Review Worksheet

I love this resource because it’s easy to digest, yet chock full of great nuggets of easy to implement action items. Some of my favs include:

  • Your domain name makes sense?
  • Is your mission on your site?
  • Is it easy to figure out how to contact your organization?

[stag_button url=”” style=”purple” size=”large” type=”round” target=”_blank”]Beluga’s Non-Profit Website Review Worksheet[/stag_button]

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2. Blog Review Worksheet

Again – simple, easy to digest, brilliant checklist of what to do and how to measure. From the basics to analyzing your blog to make sure you’re reaching your audience, this one-pager will bring your blog to the next level. While some of the things might seem simple or ‘duh’, both Margot and I have come across too many non-profits that are failing when it comes to their blogs. Fav things:

  • Is your logo on the blog?
  • Updated on a regular basis.
  • Linked to Google Analytics.

[stag_button url=”” style=”purple” size=”large” type=”round” target=”_self”]Beluga’s Non-Profit Blog Review[/stag_button]

[stag_divider style=”plain”]3. Social Media Strategy Worksheet

Margot and I love social, like we really love social. While it looks high level, this worksheet is incredibly comprehensive and is one that I used to start our enterprise social strategy which (in my mind) shows the versatility, elasticity, and overall adaptability of this worksheet. Fav things:

  • Describing your audience segments.
  • How will you integrate into other types of communication?
  • What does success look like?

[stag_button url=”” style=”purple” size=”large” type=”round” target=”_self”]Beluga’s Social Media Strategy Worksheet[/stag_button]

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Like I said earlier, she’s great! Check out her company Beluga Social, but don’t bug her too much – she’s planning a wedding!


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[stag_one_third] Margot’s Twitter



@SanfordMargot [/stag_one_third]

[stag_one_third] Margot’s LinkedIn

Connect Here [/stag_one_third]

[stag_one_third_last] Margot’s Facebook

Beluga Social [/stag_one_third_last]


Instagram is a beautifully interfaced app and is a fun and quirky way to share your life with friends through photos.   So in the hustle and bustle to jump on this platform, I think many companies missed the mark on how they could best utilize Instagram. This is not the first, nor will it be the last, post on Instagram for business, but I’m sharing my favorite app and one of my favorite strategies I’ve developed, here’s Instahistory!

Screen Shot 2013-06-11 at 3.34.24 PMThe company I work for is a huge diverse company with a century long history spreading over 200k square miles. How could we possibly encompass an Instagram strategy that would make all of those stakeholders happy?

How to make Instagram work

Current happenin’ photos? Maybe, but I’m a firm believer in keeping passwords sacred little pieces that should not be shared, so I could not in good conscious hand out an enterprise level password to several different people (even though they are all as trustworthy as they are pretty), so current photos, meh.

Product photos? Well I would be real put off if I saw a heart transplant on Instagram because it doesn’t play into the quirkiness that makes the platform so fun.  Mammo machine? Nope, not happening. Stock photos? Absolutely not – totally fertilizes the organic nature of Instagram.

The solution? A historical peek into our entire organization! With more than a century’s worth of beautiful high resolution photos from every corner of the organization, Instagram became the perfect platform to give our audience a fun insight into the history of our company. This strategy has gotten lots of love from some of our most picky stakeholders. Showing the history of our many facilities and people have been a hit and have truly brought our entire organization together onto this beautiful platform.

We’ve had some great engagement so far and even have the competition ‘borrowing’ our strategy.  Imitation is just a form a flattery, right?


Follow me on Instagram at @MaxKringen