One of the things I’ve been forgetting in my beige hug is the power that social has to bring people together, to unite in one conversation with many voices. My co-worker/friend Melissa invited me to OTA this year and my faith in multichannel conversations via social was renewed. The movers/shakers/fantastic people at this conference are much better writers than I, so I bring to you what I learned from OTA in their tweets.
1. Figure out where you’re going before you get there.
3. Remember that Google only tells part of a person’s story. They don’t populate search results for the people, experiences, and hardships that got you to where you are today.
4. Associate yourself with greatness. It’s so easy to get caught up in going out and having a good time that we sometimes don’t really see the people around us. Are the people around you making you better?
5. Ryan Gosling will always support you. AND it’s ok to like The Notebook.
6. How are you supposed to know who you should surround yourself with? Antonio broke it down:
7. Despite being in the frozen tundra, we can trend.
8. 97% of everything is crap. So look for the 3% of greatness.
9. You don’t have to be a wizard of Keynote to be a great speaker and showing that vulnerability just makes you more lovable.
10. Honesty in advertising wins.
11. A good story is a great thing.
12. PEOPLE DON’T CLICK ON BANNER ADS. STOP WASTING YOUR MONEY.
13. Create, create, create! The more you create, the better you get, the better you get the better you feel, the better you feel the better you create.
14. Know who you are, know your story, and know your headline.
15. Non-profits and charities can and should have beautiful brands.
Basically, I left Sioux Falls on Friday with my bucket of inspiration filled to the brim and spent three hours dreaming, imagining and strategizing how to convert that bucket into my reality. What that actually looks like, I’m not totally sure, but I do know one thing – #WeMustBeBold.