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    Have a Whale of an Online Presence

    One of my good friends, who is also now a co-worker at Sanford, started up a company a few years ago dedicated to helping non-profits break through the idea that non-profit online presences can’t be any better than mediocre. She is a brilliant strategist who has big company know how that can fit into a small company budget.  She’s basically amazing. Her company Beluga Social has some fantastic resources that I wanted to share with ya’ll!

    1. Website Review Worksheet

    I love this resource because it’s easy to digest, yet chock full of great nuggets of easy to implement action items. Some of my favs include:

    • Your domain name makes sense?
    • Is your mission on your site?
    • Is it easy to figure out how to contact your organization?
    Beluga’s Non-Profit Website Review Worksheet

    2. Blog Review Worksheet

    Again – simple, easy to digest, brilliant checklist of what to do and how to measure. From the basics to analyzing your blog to make sure you’re reaching your audience, this one-pager will bring your blog to the next level. While some of the things might seem simple or ‘duh’, both Margot and I have come across too many non-profits that are failing when it comes to their blogs. Fav things:

    • Is your logo on the blog?
    • Updated on a regular basis.
    • Linked to Google Analytics.
    Beluga’s Non-Profit Blog Review

    3. Social Media Strategy Worksheet

    Margot and I love social, like we really love social. While it looks high level, this worksheet is incredibly comprehensive and is one that I used to start our enterprise social strategy which (in my mind) shows the versatility, elasticity, and overall adaptability of this worksheet. Fav things:

    • Describing your audience segments.
    • How will you integrate into other types of communication?
    • What does success look like?
    Beluga’s Social Media Strategy Worksheet

    Like I said earlier, she’s great! Check out her company Beluga Social, but don’t bug her too much – she’s planning a wedding!


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