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STEM + Arts Cultivating Better Students

Riverdale Country School in New York City is the most expensive preschool in the country, and it is no coincidence that it offers a hands-on STEM (Science, Technology, Engineering, and Mathematics) curriculum. Preschoolers have classes in counting, geometric shapes, and seasonal changes. By 2nd grade they explore the scientific method, magnets, simple machines, and even the origins of the universe. By middle school, students are heavily into earth and environmental science Keep on reading...

Mobile is More Than Snapchat for College Kids

Ragging on college kids and their mobile devices is easy to do, but these little devices that have a world of knowledge are not leaving hands anytime soon. From Snapchat to Blackboard and everything in between, we’re in a digital revolution and we have the opportunity to create an environment that cultivates life long learners. But, in order to do so, we must adopt technologies and ideologies that are engrained in students’ Keep on reading...

Questions to Ask: What Apps Have You Developed?

Starting a mobile strategy is tough. It’s one of the most challenging projects I worked on with my former team. Since transitioning over to Myriad Mobile, I’ve been able to gather some of those thoughts and here’s the first! Simple and concise – what to ask potential mobile partners. Question 1: What apps have you developed? Almost any mobile company can give you a list of apps they’ve developed. If Keep on reading...

Super 7 – Top Apps for the 4th of July

We’re just a few short hours away from America’s very own hot dogs, apple pie, temporary- deafness-due-to-aggressive-lighting-of-hand-held-explosives holiday! Fourth of July or Independence Day, whatever you choose to call it, is probably my favorite holiday of the year because it stands for everything that is right in the land of the free and the home of the brave. Whether your patriotic plans include food, friends, family, fireworks or some combination Keep on reading...

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Have a Whale of an Online Presence

1. Website Review Worksheet I love this resource because it’s easy to digest, yet chock full of great nuggets of easy to implement action items. Some of my favs include: Your domain name makes sense? Is your mission on your site? Is it easy to figure out how to contact your organization? 2. Blog Review Worksheet Again – simple, easy to digest, brilliant checklist of what to do and how Keep on reading...

#WeMustBeBold – My Learns From OTA in 140 Characters

One of the things I’ve been forgetting in my beige hug is the power that social has to bring people together, to unite in one conversation with many voices. My co-worker/friend Melissa invited me to OTA this year and my faith in multichannel conversations via social was renewed. The movers/shakers/fantastic people at this conference are much better writers than I, so I bring to you what I learned from OTA Keep on reading...

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What is Social Media?

… One of the toughest, yet most thought provoking questions I’ve been asked in a long time. But to get a start, Random House says it like this: social media noun ( usually used with a plural verb ) Digital Technology . websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are using social media as a means to generate sales. Almost everyone who Keep on reading...

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Max’s (Social) Fab Four

I get asked all the time from both business owners and non-profits, “what social networks should I be on?” I always give the same answer, “it all depends on what your strategy is!” And while I am a firm believer that I’m absolutely correct in starting with strategy before tactics, I do want to share my favorite or ‘fab’ four of social networks.  These magically seem to fit into almost Keep on reading...

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Max’s Social Marketing Advent Calendar – Reflection

December 29: Love Google. You may think it’s an evil empire, but in reality they’re changing the world for the better. Check out this blog post to see more reasons to love Uncle Googs. http://www.maxkringen.com/2013/11/google-is-for-lovers-lovers-of-social-and-seo/ December 30: Go stead with Pinterest. Make sure you’ve converted your business Pinterest to an official page. Why wouldn’t you? Unless you have no access to your company’s website.  (guilty) December 31. Reflect. How was your Keep on reading...